Say hey to Shelby Stahl of Beloved Social, a creative powerhouse turning scroll-stopping content into real community through heart-led strategy, storytelling, and connection.
I’d like to introduce you to Shelby Stahl, founder and CEO of Beloved Social—a boutique social media agency that’s making a major impact in Minnesota and beyond. From managing multiple brands to creating content that connects, Shelby has built something special: an agency where relationships come first and every post has purpose.
I had the chance to chat with Shelby recently about how her background in theater and advertising evolved into Beloved Social and what she loves most about serving her clients and community.
Before she was creating campaigns, Shelby was performing on stage. Her early years in theater gave her an eye for production and storytelling, which later merged with her studies in strategic communications. The combination? A powerhouse skill set for brand-building.
"I always loved the drama of storytelling," she said. "Social media just became a new stage."
Beloved Social is a Minneapolis-based agency that offers social media content creation and influencer management for businesses of all sizes. But more than that, it’s a relationship-driven business built on authenticity and care.
Shelby explained, "There’s no BS here—I built Beloved Social to feel like a true partnership. Our clients can text me. I stay involved in every project because that connection matters."
Beloved also recently launched a sister brand: Dearly Beloved Social, focused on content creation for weddings.
In a world full of trending audio and curated feeds, Shelby keeps it real. Her work stands out because it reflects the people behind the brand—it feels human, joyful, and genuine.
"I touch everything that leaves our studio. Even as we grow, I stay involved. That’s what makes our content different."
She treats every client like a partner, blending creative vision with strategy. And the result? Content that connects, converts, and makes people smile.
Shelby’s typical day is anything but typical. From early morning DMs with clients to afternoon photoshoots and late-night events, she balances creative output with deep client relationships.
"I might shoot for a few hours, check posts that went live, answer messages, and then head to an event. The work never really stops, but I love it."
And yes, she makes time for sleep. Eight hours, non-negotiable.
You can find Shelby on Instagram at @sincerelyshelbystahl or @belovedsocial. You can also explore her services at www.belovedsocial.com or her upcoming blog project at sincerelyshelbystahl.com.
"Lover" by Taylor Swift. Shelby says her business is all about love—for creativity, community, and connection. But on days when she’s in grind mode? She’s in her Reputation era.
Shelby is endlessly inspired by the creative community around her. She collaborates with local talent, attends industry events, and shows up for causes that matter—like her recent fundraiser for OutFront Minnesota and partnerships with LGBTQ+ businesses.
"People here don’t just like your post. They show up in real life. They buy tickets. They support you in every way. That’s rare. And I’m so thankful."
At Heyven, we believe in showcasing business owners who are building something bold, meaningful, and rooted in care. Shelby and Beloved Social are proof that content can be creative and community-driven.
Say hey to Beloved Social and explore more stories at Heyven.co.
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