Say hey to Beth Riegger, the Fairy Godmother of Tech who builds high-converting websites with heart, humor, and a whole lot of strategy.
I’d like to introduce you to Beth Riegger, a tech-savvy web designer, strategist, and the founder of Keys to Success — better known online as the Fairy Godmother of Tech. With a wave of her digital wand (and years of sales and marketing experience), Beth creates websites that are as effective as they are enchanting.
In our recent conversation, we talked about how she stumbled into web design, what sets her apart in a crowded industry, and why her work is especially empowering for small business owners.
Beth's tech journey didn't start in a lab. It started in a spa! After years in sales and mortgages, she co-owned a spa where she found herself needing a website. The choice? Pay $5,000 for a professional build or hand it off to "a guy in a basement" for $500 and a case of beer. When the budget-friendly version delivered exactly what it cost, Beth taught herself how to do it right.
"People were struggling with websites, just like I was," she said. "So I started helping them, and I realized I loved it more than running the spa."
That spark launched Keys to Success over 15 years ago. Today, Beth brings both design and strategy to every build—infusing each site with her decades of marketing expertise.
Beth specializes in what she calls VIP Websites, built in WordPress with Divi. Her sites aren't just pretty—they're built to convert.
"Your website should be your best salesperson," Beth said. "It should sell your services even when you’re not in the room."
She also offers automation support and builds out systems using Funnel Gorgeous and Go High Level. In every service she provides, her goal is to make tech feel approachable, effective, and empowering.
Beth's magic lies in her ability to blend creativity, strategy, and empathy. Unlike many web designers who come from a purely graphic background, Beth's roots are in sales and marketing. She sees your website as part of a larger business ecosystem—not just a visual asset.
"I speak geek AND human," she explained. "Whether you’re tech-savvy or not, I meet you where you are and help you understand the process without overwhelm."
No two days are the same for Beth, but she loves the variety. Her VIP Website Days are fully focused on one client at a time, allowing her to create a site in real time with immediate feedback and full support. No back-and-forth emails. No long waits.
"When it’s your day, it’s YOUR day," she said. "You get my full attention."
If you're ready for a tech partner who brings heart, humor, and strategy to every click, you can reach Beth through:
Yes, she even sends wands to her clients.
Beth chose "Bejeweled" by Taylor Swift to represent her business vibe. "When I walk in the room, I make the whole place shimmer," she laughed. With her contagious energy and tech superpowers, we have to agree.
Beth specializes in working with helpers—the people and businesses who serve others. From coaches to chiropractors to contractors, she seeks out clients who have servant hearts.
"Selling is serving," she said. "I love working with people who want to help their clients, because that’s what I’m doing too."
At Heyven, we love showcasing business owners who bring skill and soul to their work. Beth Riegger is proof that tech doesn’t have to be intimidating, especially when you have a fairy godmother on your side.
.png)