A Heyven Connection isn’t a cold lead or a random name in your inbox. It’s a personal introduction to someone who aligns with your business goals.
Every business is like a seed. You plant it with hope, water it with effort, and dream of the day it blooms. But growth doesn’t happen in isolation. It takes sunlight, nourishment, and the right conditions to thrive. Most importantly, it takes connection. Roots don’t grow alone; they stretch, intertwine, and draw strength from everything around them.
At Heyven, we believe business works the same way!
Heyven is a virtual neighborhood for creators, businesses, and nonprofits in Minnesota, built to help them connect, find support, and showcase what they do. At the center of that mission is Heyven Connections—our way of helping you grow your network with intention.
A Heyven Connection isn’t a cold lead or a random name in your inbox. It’s a personal introduction to someone who aligns with your business goals. Maybe it’s a vendor opportunity you’ve been searching for, a media feature that’s the right fit, a potential collaborator, or even your next favorite client. We don’t flood you with names and hope one sticks. We send a few connections that truly match your values, your vision, and your business style.
Because when roots find the right soil, everything grows stronger.
In the world of business, “leads” are often seen as the golden ticket—names, emails, or numbers that might turn into clients. But the reality is, leads have lost their luster. The market is flooded with them. You sign up for a newsletter or attend an expo, and suddenly you're handed a list of fifty people you’re “supposed” to contact.
And then what?
You follow up. Maybe once, maybe twice. You get ghosted. Or the conversation fizzles. These cold contacts aren’t connections—they’re shots in the dark. And for many small business owners, that’s not just frustrating, it’s exhausting.
At Heyven, we know your time and energy are too valuable to waste on leads that lead nowhere. You deserve something deeper, more intentional.
A connection is more than a name. It’s more than an email.
A connection is someone who sees your work and gets it. Someone who opens a door for you because they believe in what you offer. It might be a vendor coordinator at an event you’ve been trying to get into. A journalist writing about businesses like yours. A fellow entrepreneur who wants to collaborate. A client who already values what you do.
When you request a Heyven Connection, we don’t send you a spreadsheet of strangers. We send a small, curated handful of introductions that make sense for your goals. You’ll know why you’re meeting each person. You’ll be able to show up with clarity. And most importantly—you’ll walk away feeling like your time was respected.
The traditional sales funnel is obsessed with quantity. But around here, we care about quality.
We’re not interested in flooding your inbox with random referrals. We’d rather send five meaningful introductions that actually move the needle. Because when you’re running a business, you don’t just need names—you need alignment.
That’s why we act as your neighborhood matchmaker. You tell us what you’re working toward. Speaking gigs? Collaborations? Press? New clients? We take note—and then we get to work connecting you with someone who can help.
Every connection has the potential to shift something. Sometimes it’s a paid opportunity. Sometimes it’s a heartfelt conversation that sparks a new idea. Sometimes it’s a reminder that you’re not building your business alone.
That’s the kind of connections we’re nurturing. A real one.
One where someone’s request for a vendor turns into a long-term partnership. Where a single introduction leads to a client, who tells a friend, who tells another. A network where generosity flows, and where giving is just as valuable as receiving.
At Heyven, we don’t just want you to grow—we want you to grow with people who truly see your value.
It was the holiday season. One of our members had a vendor event but lost their photographer just 24 hours before the event. Within hours, we helped them secure a replacement—someone in our community who gained a paid opportunity and stepped up when it mattered most.
Earlier this year, we shared a social media post encouraging business owners to refresh their financial strategy. In the caption, we featured a Minneapolis-based financial advisor. That post led to a new client for them, proving that visibility paired with connection can drive real results.
We’ve hosted eight networking events with over 250 attendees. Local food, creative icebreakers, and open-hearted conversation have turned strangers into collaborators, and acquaintances into community.
This is what happens when you build a neighborhood with intention.
Heyven Connections are available to everyone, but members get a few extras:
• Non-members can make one free request.
• After that, each additional request is $50.
• Members can make unlimited connection requests as part of their plan.
It’s simple, flexible, and built to work around your real business goals—not sales quotas
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